Fitbit® is the brand leader in the fitness tracker industry. There’s a reason why Fitbit enjoys such an outstanding track record and countless happy users – with a whole family of different products and accessories, there’s a Fitbit device for everyone.

Products

Fitbit Surge

Fitbit Surge

The Fitbit Surge™ is a super watch designed for the purposes of inspiring goals for ultimate fitness for the wearer. The Surge is a super watch with in-built GPS tracking capabilities and PurePulse™ heart rate monitor. It’s one of the most sophisticated fitness trackers on the market.
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Fitbit Charge HR

Fitbit Charge HR

The HR (heart rate) generation of the Fitbit Charge combines all of the best features of the Charge with a PurePulseâ„¢ heart rate monitor, giving the wearer even more insight into their fitness routines.
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Fitbit Charge

Fitbit Charge

The HR (heart rate) generation of the Fitbit Charge combines all of the best features of the Charge with a PurePulseâ„¢ heart rate monitor, giving the wearer even more insight into their fitness routines. Worn around the wrist, the Charge is a multi-functional fitness tracker, with a bright OLED display and 10-day battery life.
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Fitbit Flex

Fitbit Flex

Worn on the wrist, the Fitbit Flex is one of the leading activity trackers on the market. But it is so much more than an activity tracker. The Flex is one of the leading activity trackers on the market. A simple device worn on the wrist, it tracks steps taken, calories burned, floors climbed and sleep patterns.The Flex is one of the leading activity trackers on the market. A simple device worn on the wrist, it tracks steps taken, calories burned, floors climbed and sleep patterns.
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Fitbit One

Fitbit One

The Fitbit One works as an activity tracker during the day and as a sleep tracker at night. The One is designed to be clipped onto clothing, and, if you wear the accompanying wristband at night, it also monitors your sleep.The One is designed to be clipped onto clothing, and, if you wear the accompanying wristband at night, it also monitors your sleep.
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Fitbit Zip

Fitbit Zip

Clipping onto your trouser pocket, belt or even bra, the Zip is just a fitness tracker (i.e. it doesn’t monitor your sleep), and is a great product at a great price for those who just want to know their steps taken and calories burned.
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An Overview

Fitbit believe that fitness doesn’t stop at the gym, the running track or the bike shed. Indeed, Fitbit tracks every single part of your day and night – from your daily walkabout activity to your exercise routines, and from the food you eat and fluid you drink to how well you sleep. With Fitbit trackers, every step you take is monitored, and with the Fitbit app you can see your progress – from those first small steps to goal smashing glory.

A Little (Fit)bit Of History

Headquartered in San Francisco, Fitbit was founded and is still managed by James Park and Eric Friedman in October 2007. Fitbit were the very first on the scene to invent a wireless fitness tracker. The Fitbit Tracker was lauded by the tech world upon its release for its wearability, price, and lack of subscription fees, and the company now enjoy over 50% market share of fitness trackers globally.

Fitbit created the benchmark from which all other fitness trackers have since followed suit. Even now, nearly 8 years on, Fitbit are still setting the standard with the lightest and thinnest heart rate and GPS device on the shelf. And the company say that they’re “still just getting started.”

What Fitbit Trackers Do

The beauty of Fitbit products is that there is something to suit everyone. Fitbit know and appreciate that everyone’s approach to fitness is different, and that’s why there’s a whole family of products to suit your budget, your goals, and even your favourite apps.

Fitbit trackers measure steps taken throughout the day, distance covered, calories burned, floors climbed, active minutes and sleep patterns. Combined with the Fitbit app, these trackers can also set you goals and targets, record your progress, reward you with achievement badges, and allow you to share your fitness journey socially with the Fitbit community, or even on your favourite social media sites.

Fitbit App

The Fitbit App is available on more than 120 different mobile phones, including ios and Android. It has an extensive list of features so you can build up the complete picture of not just your fitness, but your overall health, wellness and sleep activity too.

It tracks and logs all of your activities throughout the day, sets step, weight and activity goals, and all of this as it syncs completely wirelessly with your Fitbit tracker and even the Aria Smart Scale.

With additional features like MobileRun, Food Log and MobileTrack, there is no stone left unturned when it comes to recording your health data, and that overview is what Fitbit believe to be the driving factor for personal success.