GoPro are the undisputable industry leaders in developing and selling high-definition personal cameras for use in extreme action sports video and photography. The cameras are very compact, robust yet lightweight, and are mountable on vehicles or equipment, or wearable on the person, usually via means of a strap or harness.
Though not as discreet as some other wearable video cameras on the market, the GoPro is nonetheless one of the most popular choices for amateur and professional sports and extreme action enthusiasts alike. With the ability to capture still photos or HD video through a wide-angled lens, they can be configured to be remotely controlled or even completely automatically at the userâ€™s discretion.
Founded in 2002 by Nick Woodman, the idea for GoPro came to him after a surf trip in Australia, where he was hoping to be able to capture some quality action shots of him and his buddies riding the waves. However he found this was not possible because amateur photographers could not get hold of quality equipment at accessible prices.
Woodman managed to raise money for his company by selling bead and shell belts and fashionable camera straps, but it wasnâ€™t until 2004 until the company sold its first camera system, which used 35mm film.
Now in 2015, GoPro is recognized worldwide as being one of the leaders in the wearable video camera industry, with former Microsoft executive Tony Bates being recently appointed as President of the company.
Taking Sport By Storm
GoPro have now sold in excess of 8.5 million video cameras globally, and it has now become a name that is synonymous with action sports video the world over. The companyâ€™s slogan â€“ Be A HERO â€“ says it all.
But itâ€™s gone beyond the legions of mountain bikers, skaters and surfers that were the initial targets for the device. GoPro footage is now seen in music videos, cinema and TV shows, and the cameras are being strapped to pets, fire-fighters and even toys that have been sent into space. The uses for the camera really do seem to have no limits.