Also known as Misfit Wearables, Misfit was founded on the same day that Steve Jobs died in October 2011. Its name indeed pays homage to Appleâ€™s immortal legend, being inspired by the 1997 commercial which first debuted Appleâ€™s â€œThink Differentâ€ slogan: â€œHereâ€™s to the crazy ones. The Misfits. The rebels. The Troublemakers. The round pegs in the square holes.â€
The first product to come out of the company was the Misfit Shine, which launched via an Indiegogo campaign in 2012. Within just 10 hours, the campaign reached its $100,000 target, and over the entire 2 month duration raised a total of $846,675.
From there the company literally went from strength to strength. In April 2012, Misfit raised over $7.6 million in its Series A funding. Then, in December 2013, Misfit secured $15.2 million in Series B funding for research and development of products that resulted in the release of the Misfit Flash in November 2014.
The Misfit Battery
Misfit have managed to make use of battery power like none of their rivals have even come close. Misfit products utilize a watch-type battery, giving the trackers a battery life of up to 6 months (their main competitorsâ€™ devices usually only have juice for up to 10 days at an absolute max).
The Misfit Style
Misfit products are undeniably built with aesthetics in mind, just as much as functionality and battery life. They are very sleek, smooth, round products that can be worn anywhere â€“ strapped around the wrist, dangled from the neck as a beautiful necklace, be inserted into socks or shirts, or simply placed in the pocket.
With a range of colors, including the newly introduced Sea Glass and Wine, there is a Misfit out there to suit all styles.
The Misfit App
The Misfit App, compatiable with iOS, Android and Windows Phone devices presents you with the ultimate dashboard for tracking all of your health and fitness data, from the moment you step out of bed in the morning until you take your feet off the floor once more at night. And it doesnâ€™t stop there. Even throughout the night, the app will sync with your Misfit device and keep track of all of your sleep patterns, giving you all the information that you could possibly need to make sure you have a peaceful night in preparation for another active day.
Set your daily goals, track your steps taken and calories burned, view your weekly achievements, log your food intake and set your Smart Alarm. The Misfit App will take care your health and fitness around the clock.Related pages: Misfit Flash | Misfit Shine